Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet.
It is a broad field covering various online channels such as websites, search engines, social media, email, and mobile apps to reach consumers.
Key strategies in digital marketing include search engine optimization (SEO) to enhance website visibility on search engine results pages, pay-per-click (PPC) advertising for immediate traffic, social media marketing to engage with audiences on platforms like Facebook and Instagram, content marketing to provide valuable information, and email marketing to nurture leads and maintain customer relationships.
Digital marketing allows businesses to target specific demographics, track performance in real-time, and adjust strategies based on data-driven insights, making it a dynamic and essential component of modern marketing strategies.
Course Features
- Lecture 0
- Quiz 0
- Duration 4 weeks
- Skill level All levels
- Language English
- Students 32
- Certificate No
- Assessments Self
